Meet the Team

Julian founded Fizzzy after a brief but meaningful period of strategic reflection during a meditation retreat. He believes great soda starts with great ingredients — preferably harvested with intention, gratitude, and occasionally in alignment with lunar cycles. When he’s not developing new flavors, he loves pickleball, texting with customers, meditating, podcasts, and reminding the team that patience is part of the process.

Joey is new to the Fizzzy team, having left a popular dog food DTC company that he helped scale to an acquisition. He spends most of his time optimizing ads, tracking performance metrics, and trying to prevent the internet from melting down when a flavor sells out in six minutes. Joey believes deeply in the power of a well-timed campaign — and in keeping a rosary candle of his favorite DTC founder nearby for guidance.

Avery is the intern at Fizzzy. She manages customer texts, keeps an eye on campaigns, and occasionally saves the entire marketing strategy. Avery believes in efficiency, good skincare, and letting the chaos of startup life unfold from a safe observational distance. She is also open to new roles and opportunities.